WHYAT 's hand-painted jewelry collection embodies contemporary craftsmanship at its finest. Each bead is carefully hand-painted by local artists in Vienna. Our vision is to create unique pieces that celebrate the harmony of art and fashion. The painting of each individual bead requires passion, attention to detail and artistic creativity as well as a lot of patience.

WHYAT is an independent fashion brand based in Vienna, founded in 2018 by brothers Philipp and Bernhard Ledl. The brand focuses on well-crafted garments made in Italy, hand-painted jewellery made in our Vienna atelier, and a personal, hands-on approach to design.

All pieces of our main collections are designed and developed in the WHYAT Atelier and produced in limited runs at trusted factories in the Milan region.