About WHYAT – Atelier & Store

WHYAT is an independent fashion brand based in Vienna, founded in 2018 by brothers Philipp and Bernhard Ledl. The brand focuses on well-crafted garments made in Italy, hand-painted jewellery made in our Vienna atelier, and a personal, hands-on approach to design.

All pieces of our main collections are designed and developed in the WHYAT Atelier and produced in limited runs at trusted factories in the Milan region. Alongside these seasonal collections, we also create bespoke items and 1 of 1 pieces - most of them handcrafted directly in our Atelier. Our Jewellery is both made and hand-painted in-house, in collaboration with Viennese artists, making each piece a unique work of art within the WHYAT world.

The Atelier is located inside our Vienna flagship store. Like an open kitchen, the space offers a look behind the scenes.

Since the beginning, WHYAT has been seen in the wardrobes of international celebrities from the worlds of sport and music, reflecting the brand’s growing presence in contemporary culture.

WHYAT stands for a blend of craft, simplicity, fun, intention, and love.

We care about how things are made, who makes them, and how they make you feel. From everyday staples to tailored outerwear, each piece is made to be worn - honestly, and with character.