About WHYAT – Atelier & Store

Founded in Vienna in 2018 by brothers Philipp and Bernhard Ledl, WHYAT is an independent fashion and jewelry brand rooted in craftsmanship, creativity, and individuality.
Blending contemporary luxury with a playful spirit, WHYAT creates pieces that tell stories through unique design and exceptional craftsmanship. At the heart of the brand is the Atelier, located inside our Vienna store. Like an open kitchen, it offers a behind-the-scenes insight into the creative process, where craftsmanship and design come together to shape every piece 
Every piece of our jewelry collection is hand-crafted with love in our Vienna Atelier, making each creation truly one of a kind.
Featuring handpainted pearls by local artists and exclusive Murano glass charms 
Crafted with intention, each piece combines traditional craftsmanship with a contemporary perspective. The jewelry reflects the same philosophy as WHYAT's ready-to-wear collections: thoughtfully designed, made to be worn, and made to last.